Security Perception in E-commerce

Security is one of the principal and continuing concerns that restrict customers and organizations engaging with ecommerce. The aim of this paper is to explore the perception of security in e-commerce B2C and C2C websites from both customer and organisational perspectives. It explores factors that influence customers’ perceptions of security. It also highlights conflicts between customer concerns with respect to security and those of an organization; existing research has not highlighted this issue greatly. This research provides a better understanding of customer needs and priorities on the subject of security, and enriches the currently available security perception literature, by providing new insights from empirical research conducted in Jordan. A qualitative research approach was adopted, since the research seeks an understanding of human (i.e., customer and organisational employee) perceptions.